The description uses several names and locations familiar to players of the roleplaying game, such as the Forgotten Realms and character Laeral Silverhand,Īlthough it does not actually say “Dungeons & Dragons” anywhere. The introduction lines are short enough to be viewed with ease on a mobile device, so users won’t skip over it. The in-game threat is established, and the players are told what they can do. Using those five remaining characters to add in an additional keyword could help it target even more terms.ĭescription: The description has a strong introduction, calling out the plot of the game as a call to action for the players. While it has room for five more characters, the keywords it uses in the subtitle do help it index for a variety of terms, such as “dragon game” (#32), “Dungeons & Dragons” (#17) and “dungeon run” (#14). The subtitle, “A Dungeons & Dragons game,” uses 25 of the 30 keywords. It has extra space to add more details, such as “D&D RPG,” which could help it target additional keywords. ![]() Title & Subtitle: The app’s title, “Warriors of Waterdeep,” uses 21 of the 30 keywords Apple allows. Utilizing every possible screenshot helps the app demonstrate as many features and selling points as possible. This can improve conversion by showing users more aspects of the game, and tying each one to a keyword in the callout text helps show users searching for those terms that the game has what they’re looking for. They could highlight other visually-engaging aspects of the game, such as the special animations for critical hits or the variety of locations playersĬan visit. While the screenshots are designed following the ASO best practices, there’s still room for four more. The text emphasizes keywords like “PvP” and “Battle” to encompass the main point in a single word. Each screenshot is accompanied by callout text that describes what the image is showcasing in four words or fewer, accompanied by an iconic character from the game or franchise. The others show the variety of characters, one of the locations players can visit and the weapons they can collect. Of the six screenshots, three of them show battle scenes, including general encounters, PvP and boss battles. The following screenshots show different aspects of the game, primarily the combat. It utilizes recognizable foes from the “Dungeons & Dragons” game, including a Mind Flayer and Red Dragon, to appeal to fans of the tabletop game. This uses in-app footage of the cutscenes, accompanied by text describing the game, to showcase its most appealing aspects. It shows a few aspects of the game, primarily the combat, critical hit animations, treasure and bosses. It ranks #14 for “dungeon run,” #32 for “dungeon game” and #43 for “RPG.”Ĭreatives: Warriors of Waterdeep begins with a video. ![]() It’s the third highest app for “dungeons and dragons” and “warriors game,” but its rankings quickly fall after that. On the Apple App Store, Warriors of Waterdeep is the top-ranked app for its name, as well as low-volume terms like “glory of warriors” and “RPG hunter of legend.” It is worth noting that those are not competitor terms, but they are phrases that the App Store has indexed the app for. The next question is: is the game’s App Store Optimization leveled up, or is the App Store a dungeon with too high a challenge? For this week’s App Store Spotlight, we look at Warriors of Waterdeep and see if its ASO rolled a natural 20 or a critical fumble. In it, players collect and level up characters, explore dungeons and gather treasure. ![]() Warriors of Waterdeep is a mobile game based off the “Dungeons & Dragons” tabletop RPG setting. Warriors of Waterdeep App Store Spotlight June 6th, 2019
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